Boxwell is the leading B2B supplier of building materials for the storage industry.
Our products, services, and brand set the global benchmark for quality.
MY ROLE AT BOXWELL
As Creative Director, I lead strategy and execution across a wide range of initiatives. Daily duties span concept development, team leadership, long-range planning, and performance analysis.
As Creative Director, I lead strategy and execution across a wide range of initiatives. Daily duties span concept development, team leadership, long-range planning, and performance analysis.
FOCUS I: BUILD BRAND AWARENESS
Drive attention and education through a wide range of channels including ad campaigns, web design, trade show environments, email marketing, product catalogs, and more. These collective efforts present Boxwell as a category-defining storage manufacturer.
Drive attention and education through a wide range of channels including ad campaigns, web design, trade show environments, email marketing, product catalogs, and more. These collective efforts present Boxwell as a category-defining storage manufacturer.
FOCUS II: SUPPORT THE SALES TEAM
Producing practical, conversion-focused tools that help turn concepts into signed contracts. This includes facility layouts, architectural drawings, customer logo development, and 3D product renderings.
Producing practical, conversion-focused tools that help turn concepts into signed contracts. This includes facility layouts, architectural drawings, customer logo development, and 3D product renderings.
FOCUS III: LEADERSHIP AND DELEGATION
As Boxwell has grown, so has the team. I manage and direct a multidisciplinary creative group, setting strategy, maintaining brand consistency, and ensuring efficient execution across every touchpoint. My work below reflects Boxwell’s brand in action: strategic, confident, and built for real-world performance.
WEB DESIGN
I oversaw a total website overhaul in 2021, improving the site design, user interface, and SEO.
Since that time, the website traffic has increased significantly — from 15,000 annual users (2020) to over 65,000 annual users (2025).
GO TO BOXWELL WEBSITE
I oversaw a total website overhaul in 2021, improving the site design, user interface, and SEO.
Since that time, the website traffic has increased significantly — from 15,000 annual users (2020) to over 65,000 annual users (2025).
GO TO BOXWELL WEBSITE
PRINT ADVERTISING
I have designed approximately 50 original print advertisements. These ads are distributed across the globe in a number of industry-specific publications.
Collectively, these publications reach an estimated 75,000 to 100,000 readers every month.
I have designed approximately 50 original print advertisements. These ads are distributed across the globe in a number of industry-specific publications.
Collectively, these publications reach an estimated 75,000 to 100,000 readers every month.
SITE LAYOUTS
I've produced over 450 site layouts for prospective Boxwell clients worldwide.
An integral step in the sales process, these site plans are directly linked to $20M in revenue.
I've produced over 450 site layouts for prospective Boxwell clients worldwide.
An integral step in the sales process, these site plans are directly linked to $20M in revenue.